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The Sports Business Association (SBA) and FitX at the Stephen M. Ross School of Business is thrilled to announce the 5th annual Michigan Ross Sports Tech Conference! On February 21, 2025, you will have the opportunity to hear from leaders at top companies and teams across professional sports discuss hot topics & emerging trends impacting the sports industry.
Join us for a day's worth of panel discussions, specialty sessions, networking opportunities and more! If you're a student or early career professional looking to break into the business of professional sports, this event is just for you!
Conference Agenda
Note: all times in EST
9:30 AM - 9:40 AM
Opening Remarks
9:40 AM - 10:00 AM
Spotlight Session: Alexia Sabogal
Founder of the Ross Sports Tech Conference
10:00 AM - 10:55 AM
Conference Panel Block 1
Advising Champions: The Power of Consulting in Sports
OR
Fireside Chat: Lindsay Dahl - Chief Impact Officer, Ritual
11:00 AM - 11:55 AM
Conference Panel Block 2
Power Players: Women Shaping the Future of Sports
OR​
Fit for the Future: The Evolution of Social Fitness Platforms
12:00 PM - 12:30 PM
Hilary Coles
Co-Founder Hims & Hers
12:30 -1:00 PM
Lunch
1:00 PM - 1:55 PM
Conference Panel Block 3
Risk & Reward: The Business of Sports Betting
OR
The Playbook: Winning Strategies in Sports Marketing
2:00 PM - 2:55 PM
Conference Panel Block 4
Leveling the Playing Field: Using Sports to Advance DEI
OR
From Numbers to Championships: The Power of Sports Analytics
3:00 PM - 3:55 PM
Conference Panel Block 5
From the Field to the Brand: Maximizing Sports Partnerships
OR
Fueling the Future: The Next Era of Sports Nutrition
4:00 PM - 4:45 PM
Danny Koblin
Chief Operating Officer of US Olympic and Paralympic Properties
4:45 PM - 5:00 PM
Closing Remarks
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