Keynote Fireside Chat
Rich Calacci
Chief Revenue Officer
Overtime
Moderated by:
Justin Rufen-Blanchette
MBA Candidate '22
Stephen M. Ross School of Business
Featuring Industry Leaders
Panel Discussions
Currently Trending: Sports Marketing
The latest trends in marketing and promotion for sports teams, leagues, athletes, and brands, and how they are engaging with the next wave of fans
​
-
Lou Frangella - VP of Partnerships, FTX
-
Ryan Eddy - VP of Partnerships, LA28
-
Melcolm Ruffin - Head of Athlete Content Strategy, CAA Sports
-
Wendy Ross - Sr. Director of Integrated Marketing, Washington Commanders
-
Bob Lynch (Moderator) - President and Founder, SponsorUnited
Are You Still Watching?: Sports Streaming & Broadcast Media
The changing landscape of sports viewing including recent tv rights deals, the impact of streaming platforms, and new ways for fans to access live sports
​
- Scott Doyne - SVP of Data Strategy & Insights + B/R Analytics, Turner Sports
- Kati Fernandez - Director of Original Content, ESPN
- Jim McCloud - Executive Vice President of National Partnership Sales, Audacy
- Jacob Feldman (Moderator) - Sports Business Reporter, Sportico
​
The Virtual Athlete: Esports & Gaming
The growth and evolution of esports and where the gaming industry is headed as its intersection with sports and fan engagement continues to increase
​
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Wil Turner III - Senior Associate, US Council for Athletes' Health
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Austin Smith - Co-Founder and CEO, Mission Control
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Bion West - Director of Properties (eMLS and Gaming), Major League Soccer
-
Michael Lee - Senior Director, Next-Gen Talent, Electronic Arts
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Matt Boyd (Moderator) - Head of Insights, TSM
​​
Health is Wealth: Health & Fitness Tech
Technologies that are reshaping the fitness experience and helping people better track and take ownership of their health and performance
​
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Adam Chovan - Senior Product Manager, Catapult Sports
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Zach Zimmerman - VP of Marketing, FitLab
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Jeff Hornstein - Senior Manager of Strategic Partnerships, Eight Sleep
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Saaj Parikh - Director of Growth Marketing, Ergatta
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Mason Ferlic (Moderator) - Principal Research Engineer, Exercise & Sport Science Initiative at the University of Michigan
​
On the Rise: Sports Tech Startups
Highlighting startups and early-stage companies that are bridging the gap between sports and tech in innovative ways
​
-
Deven Hurt - Co-Founder and CEO, Prediction Strike
-
Ainsley McCallister - Founder and CEO, Uru Sports
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Alex Kerr - Co-Founder and CEO, Trajektory
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Troy Jones, Jr. - Co-Founder and CEO, StatusPro
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Brian Mupo - Co-Founder and CEO, KYX World
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Ty Jackson (Moderator) - Head of Business Development, SeventySix Capital​​​
By the Numbers: Player & Team Analytics
New ways of using data and stats to inform team operations, athlete development, in-game strategy, and the fan experience
​
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Amy Mills - Senior Manager of Statistical Research, LPGA
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Jay Sartori - VP, Assistant General Manager, Detroit Tigers
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Anthony McClish - Professional Sports Executive, G League Ignite and USA Basketball
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Todd Whitehead - Analysis & Insights, Synergy Sports
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Dean Thomas Finholt (Moderator) - Dean and Professor, School of Information at the University of Michigan
What's the Spread?: Sport Betting in the U.S.
The continued evolution of the sports betting industry as it moves into the mainstream and becomes more integrated with live sports
​
- Scott Butera - President, Fubo Gaming
- Sarah Butterfass - Chief Product Officer, FanDuel
- Scott Kaufman-Ross - Senior VP, Head of Gaming & New Ventures, NBA
- Corey Gottlieb - Chief Product Officer, DraftKings, Inc.​
- Eben Novy-Williams (Moderator) - Writer, Sportico
​​​
Money Talks: Investment in Sports
The increased role of venture capital and private equity investment in sports and what it means for the industry
​
- Jeff Roth - Partner, Bruin Capital
- Marlon C. Nichols - Managing General Partner, MaC Venture Capital
- Mike Rabil - Co-Founder and CEO, Premier Lacrosse League, Partner, Rabil Ventures
- Taylor Thornton - Chief Administrative Officer, KB Partners
- Liam Killingstad (Moderator) - Head of Insights, Front Office Sports
Ballers, Blockchain, and Business: Web3 & Sports
The evolving popularity and applications of web3 and blockchain in sports and what these technologies mean for fans, teams, and athletes
​
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Jessica Williams - Director of Brand and Partnerships, Coinbase
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Jeremy Born - CEO, NFT Genius
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Michael Meltzer - Head of Business Development, So Rare
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Ryan Mullins - Founder and CEO, Aglet
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Kirby Porter (Moderator) - Founder, New Game Labs & PLAY3RS
​
More than a Hashtag: DEI in Sports
Organizations and individuals in sports tech making DEI, justice, and activism imperative to their mission and operations
​​
Agenda
The Sports Tech Conference takes place on Friday, March 18, 2022e
All times in EDT | Attendees will choose one panel per session
8:35 AM - 8:45 AM
Opening Remarks by Phil Brabbs
Managing Director, Michigan Business + Tech Institute
8:45 AM - 9:15 AM
Achieving Flow in Life, at Work, and at the Michigan Ross Sports Tech Conference
Facilitated by Matt Dubin, PhD, Organizational Psychologist, Head of Client Experience at Human Advantage
9:15 AM - 9:45 AM
Michigan Alumni Spotlight with Andrew Latack
Senior Vice President of Business and Legal Affairs,
KLUTCH SPORTS GROUP, LLC
Moderated by: Alexia Sabogal, MBA Candidate '22
9:45 AM - 9:55 AM
Break
10:00 AM - 10:45 AM
Session One:
Currently Trending: Sports Marketing
or
By the Numbers: Player & Team Analytics
10:50 AM - 11:35 AM
Session Two:
Are You Still Watching?: Sports Streaming & Broadcast Media
or
What's the Spread?: Sports Betting in the U.S.
11:35 AM - 12:35 PM
Lunch Break
12:40 PM - 1:25 PM
Session Three:
The Virtual Athlete: Esports & Gaming
or
Money Talks: Investment in Sports
1:30 PM - 2:15 PM
Roundtable Discussion
On the Rise: Sports Tech Startup Spotlight
2:20 PM - 3:05 PM
Session Four:
Health is Wealth: Health & Fitness Tech
or
Ballers, Blockchain, and Business: Web3 & Sports
3:05 PM - 3:15 PM
Break
3:15 PM - 3:55 PM
Roundtable Discussion
More than a Hashtag: DEI in Sports
4:00 PM - 4:45 PM
Keynote Fireside Chat with Rich Calacci
Chief Revenue Officer, Overtime
Moderated by Justin Rufen-Blanchette, MBA '22
4:45 PM - 4:55 PM
Closing Remarks by M.S. Krishnan
Associate Dean for Executive Programs
Accenture Professor of Computer Information Systems
